What's in a name?...

"...What's in a name? that which we call a rose

By any other name would smell as sweet;

So Romeo would, were he not Romeo call'd,

Retain that dear perfection which he owes

Without that title:--Romeo, doff thy name;

And for that name, which is no part of thee...

Take all myself..."

Shakespeare, "Romeo and Juliet" (II, ii, 1-2)